John Kelley Forbes CereMetrix CereScan

CereScan on Forbes: What Radiology Tech Can Learn From Baseball’s Electronic Strike Zone Debate 

Last baseball season when the electronic strike zone idea was once again hotly debated, the striking similarities between the issues baseball and radiology face – accuracy, objectivity, efficiency – became glaringly obvious.

The idea of using technology to increase game consistency and accuracy is a controversial one. The same could be said of the use of automated technologies in radiology. Radiologists fear the introduction of automation and machine learning technologies could make their jobs extinct. However, striking the right balance between human intellect and technology advancements is key to a more successful future.

Whether you’re a physician or an umpire, machine intelligence can provide the information needed to make better, faster decisions. In his latest article, John Kelley, CEO of CereScan and notable tech industry leader, takes a deep dive into how together human and machine have the potential to change the world of healthcare, baseball and beyond.

What Radiology Tech Can Learn From Baseball’s Electronic Strike Zone Debate

Forbes.comJohn Kelley Forbes CereMetrix CereScan – Growing up in St. Louis — arguably the home of the best fanbase in baseball — I quickly became an avid student and player of America’s favorite pastime. Every guy I grew up with playing baseball enjoyed dissecting the technicalities of the game and all the moving parts that come together to form each and every play.

Take the pitcher and the hitter, for example. The matchup would seem to be a simple process of throwing a ball in different ways and having a hitter attempt to successfully make contact. In reality, there is a very complex set of non-verbal processes communicated to each player in the field before any pitch is thrown… Read the full article.

Healthspan CereScan John Kelley

How to Close the Gap Between Healthy Aging and Growing Old

Healthspan CereScan John Kelley


Living forever has always been a dream of mankind. Since the 20th century, we’ve increased life expectancy by 30 years from 49 to 79, but are we living those additional years to the fullest?

Americans are consuming healthcare services at an increasingly intense rate the older we become. While U.S. residents over the age of 65 only made up 14% of the population in 2012, they accounted for 34% of healthcare-related spending, according to a 2015 National Bureau of Economic Research report, titled “Medical Spending of The U.S. Elderly.” Additionally, medical expenses for the elderly more than double between the ages of 70 and 90, with the average amount spent on healthcare exceeding $25,000 annually for those aged 90 or above.

From dementia to diabetes to heart disease, these are the conditions likely to take up most our last years on Earth. The result is the mindset that growing old is often seen as a period of diminishment, not opportunity. While the medical community has made significant advances to help treat these chronic conditions, more measures can and should be implemented to delay their onsets.

Prevention vs. Treatment: Fee-for-Service Medicine Affects Patient Health

Basic science tells us eating right, exercising and abstaining from drug use will generally lead to a longer, healthier life and possibly stave off common conditions such as hypertension, diabetes and heart disease. However, very little financial incentives are in place to encourage this type of preventable behavior. The healthcare system doesn’t invest much into patient education and primary care office visits bill for very little.

Instead, insurance companies reimburse doctors based on procedures. While rewarding healthcare providers for each step they take to make a patient better may seem admirable on the surface, it creates a culture focused more on treating than preventing.

In a 2014 study titled, “Do Physicians’ Financial Incentives Affect Medical Treatment and Patient Health,” researchers found reimbursement changes often lead physicians to adjust treatment patterns, especially among elective procedures.

It doesn’t have to be this way. What if the healthcare community refocused its efforts on preserving the physical, social and emotional dimensions that define a healthy life?Aging is still inevitable, but shortening the decline that occurs near the end of life could maximize the time individuals are physically and mentally connected and empowered.

Intelligent Information Sharing Can Lengthen Our Healthspans

There is no one-solution-fits all in the battle to extend healthy life expectancies, but the utilization and sharing of medical data can help. Every time a doctor sees a patient, he or she is collecting an extensive amount of healthcare data, such as patient’s history, symptoms, imaging and lab tests. This data is then used to arrive at an optimal treatment decision, rarely to prevent.

Eliminating medical silos and connecting them with the latest in intelligent systems could play a major role in prediction and prevention of disease. Data can provide medical practitioners with the information they need to build better patient profiles to more effectively predict, diagnose and possibly delay the onset of disease.

Wearable devices and smartphone apps are taking steps to use predictive analytics to improve patient care. For instance, eCare21 is a remote patient-monitoring system that collects thousands of pieces of health data from thousands of senior citizens. The company’s platform uses smartphones, sensors and over 200 wearable and in-home devices to monitor and securely share key digital health parameters, such as glucose, blood pressure, sleep efficiency, heart rate, physical activity and more in an effort to provide more proactive care.

Singapore, named third in the world for life expectancy by the World Health Organization,  is also using data to take more preventative measures to delay aging. The county’s Centre for Healthy Ageing at the National University Health System is collaborating with other global institutions to compare data and perform studies to test different aging interventions.

Life insurance companies are also stepping up by using policyholder health data to offer incentives. John Hancock partnered with Vitality to integrate wellness benefits with life insurance products by collecting data from activities policy holders do to stay healthy, such as: meeting step goals tracked through a free Fitbit®; getting annual health screenings; staying tobacco-free; and more. Annual premiums are reduced and rewards and discounts are achieved when personalized health goals are met.

While there is no need for a national database of all the medical and personal information to provide a complete picture of America’s aging population, public health officials and other stakeholders can still use the data available to analyze patterns and compare similar patients. By deploying new technologies, sharing data and implementing more incentives for preventative care, we can close the gap between healthy aging and growing old. After all, each of us desires to live a quality of life we always envisioned as long as we can.

CereScan in-network insurance

CereScan is Now In-Network with United Healthcare Insurance

CereScan in-network insurance

We are proud to announce that all brain diagnostic services offered at CereScan’s Colorado location are now covered in-network by United Healthcare Insurance. It is now easier than ever to get the answers that you or a loved one deserve.

At CereScan, it’s important for us to make our brain diagnostic services available to those who need them. That’s why we will be continuing to expand our in-network coverage. If you currently have insurance that isn’t in-network, it could be soon.

If you have not found answers to your concerns and are still interested in how this diagnostic information might be life changing, please contact us using our toll-free number (866) 722-4806, or fill out our contact form.  

We work with variety of health insurance plans and can help determine if your current insurance policy may cover this procedure.  No-interest payment plans are available if insurance is not an option.

Non-Colorado residents can also take advantage of in-network coverage! Call today to speak to our one of our patient care coordinators to learn how.

Phone Number: 866-722-4806


John Kelley Forbes Tech Council

CereScan CEO John Kelley accepted into Forbes Technology Council

John Kelley Forbes Tech Council

John Kelley, CEO and Chairman of CereScan, has been accepted into the Forbes Technology Council, an invitation-only community for world-class CIOs, CTOs and technology executives.

Kelley joins other Forbes Tech Council members, who are hand-selected, to become part of a curated network of successful peers and get access to a variety of exclusive benefits and resources, including the opportunity to submit thought leadership articles and short tips on industry-related topics for publishing on

Forbes Councils combines an innovative, high-touch approach to community management perfected by the team behind Young Entrepreneur Council (YEC) with the extensive resources and global reach of Forbes. As a result, Forbes Council members get access to the people, benefits and expertise they need to grow their businesses — and a dedicated member concierge who acts as an extension of their own team, providing personalized one-on-one support.

“I’m thrilled to join this prestigious technology community,”  says Kelley. “I look forward to contributing to the council, collaborating with other members and further reinforcing CereScan’s leadership role in the techmed industry.”

CereScan® is the leading provider of neuro-diagnostics solutions and its medical analytics platform CereMetrix®, is set to change the way brain disorders are evaluated and diagnosed. Through the use of its patented, statistically-correlated, normative and scalable medical database, CereMetrix® is designed to aid in the diagnosis and treatment of the human brain.

Scott Gerber, founder of Forbes Councils, says, “We are honored to welcome John Kelley into the community. Our mission with Forbes Councils is to curate successful professionals from every industry, creating a vetted, social capital-driven network that helps every member make an even greater impact on the business world.”

For more information about Forbes Technology Council, visit To learn more about Forbes Councils, visit